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Copywriting refers to the use of written copy to promote a business or entity. The ultimate purpose of copywriting is to expand the client base of a business. Multinationals and businesses are now promoting themselves globally, with a worldwide audience at their disposal, which has led to an unprecedented rise in demand for copywriters. Advertising and marketing campaigns are increasingly web-based, further raising the demand for creative writers who can get the job done on a tight budget.

Copywriting has nothing to do with the legal term “copyrighting,” which refers ownership of intellectual property. In this article, we will explore copywriting from a designer’s point of view, with a focus on tips of the trade.

If you are using Photoshop regularly, you should always be looking to make your workflow faster. For that, mastering shortcuts and optimizing your Photoshop setting are both important things to do, but doing that only is not enough. There are litterally hundreds of little hidden functions in Photoshop that make you life easier and your work faster, following are ten of those.